Trade shows and conferences offer excellent opportunities for connecting with new clients and customers. They can, however, also be extremely competitive. With dozens of other companies and services vying for attendees’ attention, it is important to stand out from the crowd in any way possible.
Here are five ways to get the edge on your competitors at your next trade show or conference:
First Impressions Count
It is essential that your trade show presence is more than ‘just another booth’. Having an attractive and eye-catching backdrop will get you noticed, and is the most important first step at any trade show. Employ the services of an experienced graphic designer who can create vibrant posters and backdrops and have them professionally printed on high quality materials to make your booth really stand out. Also consider what you wear. You may want to think about livening things up with printed t-shirts or even costumes.
Give Away Freebies
Promotional items can be a real hit if they strike the right note. Try to be imaginative when considering freebies. Pens or sweets are unlikely to attract much attention. Your promotional items should also be related to your business and/or the theme of the trade show or conference in some way. Practical items, such as a business card holder or good bag to carry all that conference stuff in, can go down very well, and needn’t break the bank.
Update Your Social Media Channels
Social media is a great way to promote your presence at trade shows and conferences. Almost all events these days with have a Twitter handle, hashtag and Facebook page, at the very least. Tech-savvy attendees will be keeping an eye on these feeds so be sure to update your channels with images, updates and activities throughout the day. Try to promote key events throughout the day that will create some buzz. For example, you could set a freebie giveaway for a certain time and promote it on Twitter. With a little luck the news will quickly spread.
Props, games and other points of interest can be a great way to attract people to your booth. Trade show delegates are always keen to find something to break the tedium, so injecting a little fun into their day is never a bad idea. Giant Jenga, Connect 4 tournaments and similar games can quickly draw a crowd and make for great photos to share on social media.
Perfect Your Promotional Materials
While attracting people to your booth is important, getting them to remember you poses a very different kind of challenge. Everyone who has been to a trade show knows that attendees soon become weighed down with brochures, flyers and other materials. Creating quality promotional materials that make an impression on would-be clients can make all the difference. Well designed and well written brochures for all of your products and services can help you make a lasting impression.
Trade shows and conferences can be hectic affairs, especially when you are running a busy and successful booth. Be sure to train one or two trusted members of staff on all aspects of running the booth so they can lend support and take the helm when you need a break.
At Greenlea Print, we can help you with all your trade show needs. From backdrops and banners to brochures and flyers, we are committed to providing the highest quality printed and promotional materials. Contact us today to find out how we can help you turn heads at your next trade show or conference.