With the internet constantly at our fingertips, we are accustomed to seeing advertisements across our mobile and laptop devices. In fact, internet marketing is so prevalent that business owners sometimes forget that traditional marketing methods like brochures can still have a huge impact.
Yet brochures have long been used to distribute messages. They can inform your potential customers about new products or services, alert customers to your brand, and convey the message that you are completely serious about building a client relationship with them.
While internet marketing can be impersonal and executed at the last minute, brochures require a plan. They need well-thought out graphics, logos, and content from a professional printer to make a clear impression. Trust us, your customers will notice the difference.
Brochures Help You Gain Credibility
Some types of advertisement can give the impression that your company is little more than a website and a business card, seeking customers in desperation. Not brochures. Marketing with brochures shows customers that you are professional, thoughtful, and willing to go the extra mile to reach them. It also shows them that you’re willing to put a little bit of extra time and money into finding them.
While gaining credibility, the same marketing aspects will ring true for brochures as for other forms of marketing. That means you should make a plan for solid content messaging, a clear logo, and colours that fit well with your brand. Anything that you can’t do in-house can be taken care of by a professional printer.
Exact Customer Targeting
One of the clear benefits of marketing with brochures is the ability to target your potential customers exactly where they already exist. Whether you wish for them to see your message a professional, personal, or social space, brochures are a versatile solution.
Here are a few of the places commonly used for brochure marketing:
- Letterboxes, via targeted drops
- Retail stores with related products or services
- Special events or conferences
- Waiting rooms
- Trade shows
- Coffee shops
- Professional meetings
- Direct mail packages
- Inside other printed materials like newspapers
In short, there are dozens of places where you can place your printed materials. Not all of them will have the same effect, so it’s important to identify with your target audience. Before you start passing brochures out on the streets, think about your target audience and where they are most likely to be.
Types of Brochures
The next question you may be asking is what type of brochure is right for my business? Sure enough, there are many different types including flyers and booklets. They can be any number of pages. Here are some ideas to get you started:
- Product manuals
- Annual reports
- Information booklets
- Product guides
- 6 page A4 folded brochure
These are some of the common styles, but there are plenty more to choose from.
Greenlea Print Brochures
We can help you spread your brand and messages through professionally printed brochures. Visit Brochures today to get ideas and ask for a quote.