Every business needs customers to thrive.
But not many have the advertising budget to sustain radio or television campaigns. Because of this, many small businesses have to rely on other forms of advertising to attract customers. Flyers are attractive because they are cost effective as marketing tools and can easily be distributed to reach potential customers.
Here we look at some of the most effective ways to distribute flyers for your business.
1. Postal Distribution
Postal distribution is an effective medium to reach local customers.
Flyers are distributed as part of a daily mail delivery. Distribution can be on a one off occurrence or on a regular schedule depending on your budget. Mailing campaigns increase your reach to local customers and can dramatically boost sales.
Many businesses send out a variety of mail each month. If you run an online store or regularly post out goods, include flyers outlining products, exclusive offers, upcoming events or services available. Your existing customer base is a valuable resource that can be leveraged to grow your bottom line.
2. Local Schools and Businesses
The key to driving profitably is with local support.
Targeted audiences can be reached by distributing flyers to local schools and businesses. The local community is a great source to gain exposure and increase brand awareness. Additional places to consider distributing your flyers include:
- Shopping centres
- Sporting events
- School events
- Trade shows
- Book stores
These are great places to start your distribution efforts. Be sure to request permission before distributing your flyers as some places may have restrictions.
3. Community Boards
Distributing flyers on local community boards is another effective way to reach potential customers. Many local organisations and public places such as parks have notice boards that small businesses can use to post flyers. Some shopping areas and malls will have a pin board located right in front.
Pull-tab flyers are an excellent choice for community boards. Anyone passing by can simply tear off the tab containing your business information without having to write it down.
Distributing flyers through post, local businesses, and community boards are highly effective to expand your reach and attract new customers. But the actual design of your marketing materials is what will have the most impact.
Why Design Matters
Design is an essential part of your branding.
It not only communicates your message but also influences behaviour. Most consumers are quick to make judgements based on first impressions. This is why design is one area that absolutely has no room for compromises.
A flyer with a poor design is likely to generate little interest. But a flyer with an engaging design is much more likely to attract attention and boost sales.
At Greenlea Print, we offer complete design and printing services tailored to fit your exact requirements. Whether you need full colour flyers or have other special requests, we can develop a marketing solution that works to drive business objectives. Contact us today to request a no obligation quote for professionally printed marketing flyers for your business.